April Morris created Thin Gloss a lip gloss that promises to boost confidence. It combines a makeup product with herbs. She believes it helps suppress appetite and enhances appearance. The product gained attention after April pitched it on Shark Tank. She asked for $80,000 for a 20% stake in her business. April explained how she got the idea after a co-worker called her fat.
She experimented with diet pills and herbs to lose weight. Then she had an idea to mix a weight-loss herb with lip gloss. Her product combines beauty with health. Will the entrepreneur get a deal on Shark Tank? Check out the Thin Gloss update to find out!
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Thin Gloss net worth 2025
April Morris asked for an $80,000 investment in exchange for 20% equity in her company. This meant she valued her company at $400,000. She did not secure a deal with any of the Sharks. After the show aired, Thin Gloss saw a big increase in website traffic, sales, and social media exposure. With the company going out of business in 2012, the current net worth of Thin Gloss in 2025 is $0.
Thin Gloss Shark Tank Update
In our Thin Gloss update research, April Morris did not secure a deal with any of the sharks after the pitch. The company saw some sales growth and hit its goal of $1 million in sales. However, despite the sales success Thin Gloss did not last. By 2012 the company had gone out of business. After Shark Tank April stayed busy. She taught motivational classes and kept working on her passion. She wanted to inspire others but the company faded away.
In terms of the Thin Gloss update, No deal was made for Thin Gloss. April asked for $80,000 for 20% equity. Kevin Harrington and Robert Herjavec were not convinced. Kevin O’Leary said he could not endorse the product. Barbara Corcoran also stated she was uncomfortable with the pitch. Daymond John did not believe the product could succeed.
The sharks were concerned about the legality of advertising the product as a weight loss aid. They wanted clinical trials to prove the claims. Despite April’s passion none of the sharks agreed to invest.
Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
Daymond John | Out | N/A | N/A |
Robert Herjavec | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Barbara Corcoran | Out | N/A | N/A |
Kevin Harrington | Out | N/A | N/A |
Thin Gloss Shark Tank pitch
April Morris launched Thin Gloss following a personal experience. She collaborated with a colleague who referred to her as overweight. The remark upset her and she chose to slim down. She experimented with diet pills and various herbs. While looking for a solution an idea came to her. While applying lip gloss she contemplated incorporating ingredients to reduce her appetite.
April researched herbs and discovered Hoodia to be an excellent choice. She thought it might assist individuals in shedding pounds while also enhancing their appearance. The concept occurred to her when she merged cosmetics with weight reduction elements. Developing Thin Gloss was challenging. April encountered difficulties during the initial phases. She had to discover the correct formula.
She needed to make sure the lip gloss was effective. At that moment she aimed to ensure it was secure. She experimented with various herbs and components. The product took a considerable amount of time to develop. Despite the difficulties she was resolute about making it succeed. She put in a lot of effort and explored numerous concepts until she discovered the perfect equilibrium. Her enthusiasm for assisting others and elevating self-esteem motivated her to continue.
April stepped into the Shark Tank showcasing her lip gloss product. She was self-assured and clarified her concept. She introduced an item that merged cosmetics and botanical elements. She mentioned it might aid in appetite reduction and improving appearance. April informed the sharks that she had conducted research and sought advice from experts. She stated that Hoodia was the main herb in her formula.
The product was created to be user-friendly. Initially, users would smell the gloss and subsequently apply it. She showed how it functioned. April likewise disclosed her sales figures. By the end of the last year, she had generated $26,000 in sales. Nonetheless, she aimed to achieve $1 million in sales by July 2010. She clarified the cost of the product. The expense to produce each unit is approximately $4 to $5. She sold it at $28.
April was enthusiastic about her venture but the investors weren’t entirely persuaded. Kevin Harrington inquired whether April had any clinical trials available for the product. She responded that she had conversed with an FDA lawyer. She aimed to explain that it was not a beauty product but one that could assist with losing weight. Kevin remained uncertain about the legal aspects. Robert Herjavec appreciated the fragrance of the product but was worried about the sales figures.
The sharks posed numerous inquiries regarding Thin Gloss. Kevin Harrington was worried about the legal matters related to the product. He was curious whether April had clinical trials to support her assertions. He pointed out to her that the product couldn’t be advertised as a weight loss item without scientific research. April stated that she had sought advice from an FDA attorney but lacked any trials.
Kevin O’Leary inquired about the sales figures. April stated that she earned $26,000 last year and was aiming for $1 million by mid-2010. She felt assured yet the sharks remained skeptical. Daymond John asked April about her strategy for achieving her sales target. April referenced an agreement with a major cosmetics distributor in India. This appeared hopeful yet the sharks remained unconvinced.
Robert was struck by the fragrance but wondered about the product’s overall potential. He didn’t envision it turning into a profitable venture. He and the other sharks were worried about the product’s appeal in the market and the potential legal complications.
The sharks did not respond positively to Thin Gloss. Kevin Harrington was nervous about the product’s legal standing. He said he couldn’t invest without clinical trials to prove the weight loss claims. Daymond John did not think the product had enough potential to succeed. He also decided not to invest. Kevin O’Leary liked April’s passion but could not endorse a product without proper testing. He did not offer a deal.
Barbara Corcoran expressed discomfort with the pitch. She was also out. Robert Herjavec liked the smell of the gloss but was concerned about the numbers. He did not think the product had a strong enough market. He too decided not to invest.
What Went Wrong With Thin Gloss On Shark Tank?
Thin Gloss faced several challenges during the pitch. The sharks had concerns about the product’s claims. They were not convinced that the gloss could help with weight loss without clinical trials. They also worried about the legal implications of advertising it as a weight loss product. Despite April’s enthusiasm, the sharks were not willing to take a risk on it. They also had doubts about the sales potential and the marketability of the product. In the end, none of the sharks agreed to invest.
Product Availability
Thin Gloss was available for purchase before the company closed down. It was sold in a few select locations and online. The product was priced at $28 per unit. It can be found in some cosmetics stores and on the company website. The gloss was marketed as both a beauty product and an appetite suppressant. After April’s Shark Tank appearance, she continued to sell the product for a while. She had some success with sales but eventually, the company went out of business in 2012.
Conclusion
Thin Gloss had an interesting journey on Shark Tank. April Morris pitched a product that combined beauty and weight loss. She faced tough questions from the sharks about the legalities and marketability. Although she had some success with sales the company ultimately did not last. Thin Gloss is no longer in business.
Fatima
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.